Home of Pakistan's Indie Brands

Your Gateway toIndie Fashion.

A curated marketplace for Pakistan's most distinctive independent labels, brought together for the thoughtful shopper.

Independent LabelsCurated DropsReal StoriesPakistan First
Brand Spotlight

Aqs Attire

Aqs Attire Logo

Harib Ahsan

Founder, Aqs Attire

The Juno Podcast

"We sat down with Harib Ahsan, the visionary behind Aqs Attire, for a candid conversation about building a streetwear empire in Pakistan."

Inside the Episode

  • The origins of Aqs Attire and the streetwear shift.
  • Fabric quality and the pursuit of the perfect hoodie.
  • Personal journey from Aitchison to entrepreneurship.

Quality First Streetwear

Aqs Attire has redefined local streetwear with high-quality embroidery and premium fabrics, leading to every single collection selling out within minutes.

High Quality FabricSold Out Drops
The Catchy Edit

Shop the Unique Spirit

Curated distinctive pieces defining Pakistan's new aesthetic.

Tensai Jersey
The Street Edit

Ukiyo

Tensai Jersey

Bird-eye Mesh

Price

Rs. 2,499

Teal Coord
The Studio Edit

Kara

Teal Coord

Marine Fabric

Price

Rs. 6,600

Toki Jersey
The Street Edit

Ukiyo

Toki Jersey

Oversized Fit

Price

Rs. 2,499

Hand Knitted Sweater
The Craft Edit

NOIRE

Hand Knitted Sweater

Artisanal Knit

Price

Rs. 5,999

GBR STREET RACER SET
The Active Edit

Grabbers

GBR STREET RACER SET

Limited Drop

Price

Rs. 7,999

Deep Olive
The Studio Edit

Kara

Deep Olive

Minimalist

Price

Rs. 7,100

Kazan Tee
The Street Edit

Ukiyo

Kazan Tee

240 GSM Cotton

Price

Rs. 1,999

Rust Red Ribbed Polo
The Craft Edit

NOIRE

Rust Red Ribbed Polo

Old Money Poise

Price

Rs. 2,699

Blast Jeans
The Active Edit

Grabbers

Blast Jeans

Distressed Denim

Price

Rs. 2,599

Jet Black Zipper
The Street Edit

Ukiyo

Jet Black Zipper

Heavy Fleece

Price

Rs. 3,699

Bomber Jacket
The Active Edit

Grabbers

Bomber Jacket

Versatile Layer

Price

Rs. 2,199

Mizukage Tee
The Street Edit

Ukiyo

Mizukage Tee

3D Logo Print

Price

Rs. 3,899

Visualizing the Indie Spirit

Experience the visual narratives of Pakistan's most creative labels.

Kara Studio

Kara Studio

Qariney Collection

Qariney Collection

NOIRE Collection

NOIRE Collection

Ukiyo Campaign

Ukiyo Campaign

NOIRE Campaign

NOIRE Campaign

Ukiyo Series

Ukiyo Series

Ukiyo Lifestyle

Ukiyo Lifestyle

NOIRE Lifestyle

NOIRE Lifestyle

Rakh Campaign

Rakh Campaign

Ukiyo Collection

Ukiyo Collection

Kara Studio

Kara Studio

Qariney Collection

Qariney Collection

NOIRE Collection

NOIRE Collection

Ukiyo Campaign

Ukiyo Campaign

NOIRE Campaign

NOIRE Campaign

Ukiyo Series

Ukiyo Series

Ukiyo Lifestyle

Ukiyo Lifestyle

NOIRE Lifestyle

NOIRE Lifestyle

Rakh Campaign

Rakh Campaign

Ukiyo Collection

Ukiyo Collection

Discover the Ecosystem

50+ Curated Labels

Enthenio
Kainaat
Mugho
Rakh
Zarukee
Egnar
Ukiyo
Grabbers
Aphrodite
Gumaan
Enthenio
Kainaat
Mugho
Rakh
Zarukee
Egnar
Ukiyo
Grabbers
Aphrodite
Gumaan
Enthenio
Kainaat
Mugho
Rakh
Zarukee
Egnar
Ukiyo
Grabbers
Aphrodite
Gumaan
Enthenio
Kainaat
Mugho
Rakh
Zarukee
Egnar
Ukiyo
Grabbers
Aphrodite
Gumaan
Kara
NOIRE
Tabaadil
Seek Attire
Ukiyo
NoRgrt
Nakashi
Qariney
ROPE
Core Store
Kara
NOIRE
Tabaadil
Seek Attire
Ukiyo
NoRgrt
Nakashi
Qariney
ROPE
Core Store
Kara
NOIRE
Tabaadil
Seek Attire
Ukiyo
NoRgrt
Nakashi
Qariney
ROPE
Core Store
Kara
NOIRE
Tabaadil
Seek Attire
Ukiyo
NoRgrt
Nakashi
Qariney
ROPE
Core Store

Community Wall

Real voices from the indie fashion revolution.

“thank god someone made an app that doesn’t make shopping monotonous and boring asl 😔🔥 this app is so fun to use and i couldn’t recommend it enough!!”

Shanzeh khan

Power User

“A refreshing step forward for Pakistan’s fashion scene. The app is sleek, easy to use, and beautifully showcases outfits. It feels thoughtfully curated.”

Ibrahim

Minimalist

“Love discovering new Pakistani fashion brands on Juno! The swipe-to-shop feature is so much fun! Easy to use, trendy clothes, and supporting local designers.”

Amal

Fashion Enthusiast

“The app is great, having access to the products of different brands at one place makes online shopping extremely easier and convenient. Discounts as high as 70%!”

Muneeb

Smart Shopper

“Juno’s absolutely a banger! Definitely needs more kinds of clothing articles but it is doing so good already 💕 cannot wait to see Juno rise to the top!!”

Jannat Imran

Trendsetter

“In love with your swipe to shop feature! It makes finding new indie labels an actual experience.”

Zainab Haroon

Digital Native

“Obviously obsessed with the collection and the interface. Finally something that understands my style.”

Hooria

Early Adopter

“It's quite a unique idea. The take a picture of your wardrobe idea is especially nice and helpful.”

Muhammad

Tech Enthusiast

“the entire 'tinder clothes' idea is great. I love how simple it makes discovery.”

Mustafa Qureshi

UX Critique

“Its a very creative idea. Overall unique app and very smooth experience.”

Rameen Rao

Creator

“User friendly interface, tons of options to choose from. Amazing app in general in my opinion.”

Musa Aziz

Style Hunter

Indie Commerce Layer

Empowering the next generation of Pakistani creators with the tools to build empires.

200+

Microbusinesses utilizing our infrastructure to scale.

35+

University chapters fostering homegrown talent.

4

Major cities with optimized 1-hour indie delivery.

Ecosystem Partners

HBL
ImpactX
NetSol
NIC
PMYP

Platform Experience

A purpose-built ecosystem for discovering and supporting Pakistan's independent creators.

Curated Feed

A personalized stream of the latest drops from Pakistan’s top indie labels.

Curated Feed

Swipe Mechanic

Discovery turned into an experience. Swipe to find your next favorite piece.

Swipe Mechanic

A.I. Discovery

Intelligent search that understands your style DNA and connects you to creators.

A.I. Discovery

Brand Ecosystem

Explore 50+ handpicked independent labels in one unified marketplace.

Brand Ecosystem

Label Spotlights

Deep dive into the stories, craft, and vision of individual brand founders.

Label Spotlights

Instant Checkout

Seamless one-tap ordering from multiple indie brands in a single experience.

Instant Checkout

Why We Build Juno

The future of fashion belongs to independent creators, not just mass production.

Our Mission

Scale independent Pakistani labels through superior discovery and infrastructure.

The Problem

Creative original labels are buried by platforms that prioritize mass catalogs over craft.

Our Solution

A purpose-built mobile ecosystem designed for storytelling and conversion of indie brands.

Our Vision

The definitive marketplace where every purchase supports homegrown talent and creativity.

“Juno exists to make independent brands impossible to ignore.”

Omer Malik, Founder

Omer Malik

Founder & CEO, Juno

Juno Studio

The infrastructure for Pakistani labels to build, manage, and scale global-standard businesses.

Inventory Sync

Direct connection to your existing shopify or custom stacks for seamless stock management.

Real-time Analytics

Understand conversion trends and audience DNA with actionable data visualization.

Brand Storytelling

Rich media tools to showcase the craft and purpose behind your collections.

Automated Ops

Optimized 1-hour delivery logistics integrated directly into your order flow.

For Indie Shoppers

Download Juno to discover original Pakistani labels, follow their stories, and shop new drops as they launch.

For Indie Founders

Own a fashion label? Join Juno Studio to launch faster, build loyal demand, and scale with focused distribution.